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HOW TO CORRECTLY USE A SERUM
July 2, 2025 - SERUM
Serums are the ally of choice for the skin but they are often left out of women’s beauty routines. In addition to meeting the skin’s specific needs, it is fully complementary to other skin care products. Here are a few tips on how to use it correctly.
How to choose a serum
In the same way as a day cream or an eye contour treatment, both of which are essentials in our bathroom, a serum is a true beauty asset that must not be forgotten in our routine. In addition to being an intensive skin care product with a higher concentration of active ingredients, serum also prepares the skin for its daily care while reinforcing its effectiveness. It is therefore essential to choose a serum that matches your skin type and needs. If you want to restore your skin’s firmness and reduce the appearance of wrinkles, you should use an anti-aging serum composed of hyaluronic acid. If you want to reduce dark spots and even out your complexion, choose a Vitamin C based serum.
How to apply a serum
A serum can be applied in the morning and/or evening on clean skin before your day/night cream to boost the effectiveness of the skin care applied afterwards. Only a few drops of serum are needed for the ingredients to penetrate quickly. Massage from the inside toward the outside, applying pressure to the face to stimulate circulation. Once the skin is dry and the serum is absorbed, you can apply your daily skin care.
